Gold Medal Consumer Choice
After the jury verdict and grant of the Gold Medal for selected products, the next stage of the competition begins. Since 2012, the representatives of the industry and consumers cast their votes for the best fair products in a separate competition Gold Medal Consumer Choice.
Consumers can vote for the best products in the online survey on
GOLD BENEFITS’ PACKAGE!
Participation in the competition for the Gold Medal at DREMA brings measurable promotional benefits. It is not only an opportunity to emphasize the uniqueness, high quality, and innovation of a product or service by including the Gold Medal logo in promotional materials. It is also a wide-ranging promotion that will be carried out by GRUPA MTP on your behalf.
Medallist Package − promotional benefits and identification of the awarded products
- The prestigious Gold Medal statuette
- Logotype with brand book
- Template of the advertisement promoting the winner
- A4 stand with the Gold Medal logo
- Large sticker with the Gold Medal logotype for fast identification of the awarded product among the stands in an exhibition hall
Campaigns targeted to visitors and exhibitors
- Detailed descriptions of the awarded products in the electronic and print fair media: newsletters, maps, plans, and folders for Visitors. With them, the carefully prepared message will reach every trade fair visitor
- Placing the list of the awarded products and information promoting them on the Grupa MTP websites (www.grupamtp.pl, www.zlotymedal.com, websites of particular trade fairs, social media)
- Marking the Gold Medal winners on the visual identification elements on the fairgrounds during the fair
Information in the media
- Campaign in the industry information services and on the websites of the winners
- Distribution of press releases on the award winners to national, local and trade journalists
- Interviews with the Gold Medal winners − in the Consumers' Choice competition and of special prizes − promotion of the winners in social media, and further promotion on corporate websites and in the media
Gala events and conferences
- Participation in the award ceremony – a prestigious event attended by the representatives of the industry, as well as institutions, associations and journalists
- Professional photos and a video from the award ceremony